Relevant Cold Brew

I worked with the team at Relevant to design a retro-tiki-inspired packaging design that magically transported you poolside when gazing at the frosty cans sitting behind steamy glass in your local grocery store. OK a bit of a stretch but you get the vibe right? With an already over-saturated ready-to-drink market, it was important to design eye-catching cans that stand out on the store shelves. The can design needed to be scalable to accommodate future additions to the product line.

Deliverables: Packaging Concept/Design, Campaign Graphics, Social Media Assets.

Canning process photography: Diana Basarab