Irrelevant Beer

Across the river from Portland, a city teeming with breweries, taverns and pubs sits a new kid on the block. Vancouver Washington-based Irrelevant Beer, an offshoot of the popular Relevant Coffee is currently operating its taproom adjacent to Relevant.

I had the privilege of working with Irrelevant on the brand side of the house to bring this longtime dream to fruition. The design aesthetic is a funky fusion of mid-century modern with a touch of whimsical and aligns perfectly with the style of beers flowing from the tap.

Deliverables: Brand Identity, Apparel Graphics, Creative Direction.